The Lab Innovation Superstars

New Zealand has a reputation for innovation at the farm gate, and Fieldays has become a natural occasion for some of those innovations to announce themselves to the world.


With this in mind, we were inspired to set up The Lab in back in 2014. A space where we could offer our expertise and provide a hub for mentoring entrants of the Innovations Centre & Awards.

Today, the Lab partners bring together experts from across the range of innovation, including product development, business development, intellectual property, and funding. We’re there to mentor the latest and greatest innovators coming out of our country. So without further ado, the Lab team for 2017.

Locus Research – Product Development

For the last 15 years, our cross-functional design team at has drawn on the power of research to deliver deep insights, develop disruptive products & improve innovation in business. We’re a product development & innovation agency that works with companies to deliver world class products to market.

We take a view that covers the entire product development journey, from idea to market. We can help you define what stage your project is in and what steps you need to take to get on the track to success.

We’re here to help you with

  • Product Development
  • Innovation Consulting
  • New Venture Partnerships

Tompkins Wake – Commercial, Legal & Intellectual Property

As a leading New Zealand Law Firm, Tompkins Wake believe that when specialisation and expertise combine in a collaborative environment, exceptional outcomes are created for their clients.

They use their collective knowledge and expertise and gain immense satisfaction from working together to develop solutions to the complex and sophisticated challenges their clients present.

They’re here to help you with

  • Start-up formation and set-up
  • Trademark and Intellectual Property Law
  • Investment and capital raising

From the team

We’re in the Lab to support a wonderful Waikato-based initiative, growth in the innovation sector and to provide legal services to start-ups in an “open and free forum”, given the financial and legal barriers that often face startup companies. We’re looking forward to seeing all the new innovations, and talking with the enthusiastic people behind the ideas.

Crowe Howarth – Business, Finance & Taxation

They offer a complete range of innovative financial and business services, including how to do business as a start-up innovation company, risk management, succession planning, and meeting local and international tax requirements.

They have a dedicated national start up business team who will assess your individual needs and ensure you reach your financial and lifestyle objectives.

They’re here to help you with

  • Financial and business advisors
  • Innovative solutions to your financial and business needs
  • Holistic approach

From the team

We love working with and helping clients that are in the innovative space, so The Lab is a great fit for us. We’re looking forward to see the great ideas that people have developed.

Origin IP – Intellectual Property

The Origin IP team partner with clients at a range of levels from turn-key intellectual property strategy and management through to cost effective IP registration services.

They provide advice on the specifics of registering and defending intellectual property rights, practicing directly in front of the New Zealand and Australian intellectual property offices and securing rights in other countries with the help of their international network of agents.

They’re here to help you with

  • Patent, Design, and trade mark registration
  • Global intellectual property strategy
  • Intellectual property novelty and freedom to operate searching

From the team

The Origin staff is excited to be part of the Lab experience, being the first to see cutting-edge new technology from grassroots inventors as well as more established research operations. We are looking forward to all that Fieldays has to offer and the opportunity to partner with the nation’s agricultural innovators.

Callaghan Innovation – Government Programmes & Funding

Callaghan Innovation is the New Zealand government’s business innovation agency. Their purpose is to grow and diversify the New Zealand economy by helping businesses develop and commercialise technology. Callaghan Innovation takes its name and inspiration from Sir Paul Callaghan, one of New Zealand’s greatest scientists and a champion of business innovation as key to growing our economy.

They provide a single front door to the innovation system for businesses at all stages of their innovation journey – from start-ups to the most experienced R&D performers.

They’re here to help you with

  • Technical and scientific expertise
  • Grant funding; this support can speed up and strengthen product development, reduce risk and create market advantage.
  • Connecting the world to Kiwi companies, research institutes, incubators, universities and commercialisation offices.

From the team

We see the Lab as a great platform/forum to help prepare New Zealand businesses for major technology and innovative change. We’re looking forward to having meaningful conversations that will enable businesses to succeed through technology and innovation.

Enterprise Angels – Angel Investment

Enterprise Angels (EA) is a unique model of early stage investing with a professional management team and nearly 200 Angel Investors, making it the largest investment group of its kind in NZ. They facilitate investment into start-up companies with unique innovation and global scale and, through their team and members, add real value as well as capital to investee companies. They invest in IT technology, predominantly in agri-tech, food, hort-tech and biotech companies.

The EA team have succeeded, and failed(!), enough to know what you need to have the best chance of raising capital from angel investors. They can discuss what stage your company is in, and what you need to do to prepare your company to become investment ready and attractive to angel investors.

We’re here to help you with

  • Assistance with capital raising
  • Advice on becoming investment ready
  • Feedback and connections with industry experts.

From the team

We love innovation! Our goal is to bring motivated early-stage investors together with passionate, driven innovators – and where better than at Fieldays? First and foremost, we look forward to meeting the innovators. Learning about their ideas, designs, businesses. Then watching what happens when we bring in 200 investors with diverse skills and experience!

Vodafone Xone – Innovation Start-ups

Vodafone xone is a startup accelerator for globally-focussed Kiwi tech entrepreneurs, with opportunities to partner with Vodafone and its global business networks. Based in the Christchurch Innovation Precinct, xone is also an innovation lab, in partnership with Callaghan Innovation, which provides tech, support, and resources for NZ companies, as well as workshops, events and more.

They can provide start-up advice based on real start-up experience in strategy, finance/funding, product, culture, and marketing, as well as technology advice, including IoT and software.

They’re here to help you with

  • Kiwi tech focus
  • Access to Vodafone resources and partners
  • Access to our Technology Lab

From the team

We want to provide grounded and practical advice for early and late-stage companies including investment, building culture, and product/platform development. We’re looking forward to checking out the latest innovations from the agritech sector; and sharing knowledge, experiences and challenges.

Want to read more on creativity, design, product development and innovation? Go to our Six Lenses Blog.



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