• Kelvin the Thermokennel

Kelvin the Thermokennel

A standard dog house leaves your pet out in the cold, but a new insulated kennel will keep a dry, warm home for a happier, healthier dog.

THE ABSOLUTE BEST TEMPERATURE

As a farmer with a hard-working dog, Rosie Todhunter realised that extreme low or high kennel temperatures could stress out her dog and reduce his productivity. She started to develop a more rugged kennel that would keep hard working farm dogs cooler in the summer and warmer in the winter.

EXPERTISE

Product Design
Research & Testing
Brand Identity
Print & Packaging
Manufacturing
Consulting

CATEGORY

Product Development

CLIENT

Rosie Todd-Hunter

Kelvin the Thermokennel

A WINNING IDEA

Her first prototype was a simple design upcycled from a barrel with some added insulation and a door. The kennel was presented in the Innovation Centre at the Fieldays in 2014, and won her a Grassroots Merit Award.

She caught our attention as well and we started workshopping her idea in The Lab. Seeing the potential to develop a real winner, we proposed a body of work to take her prototype to the next level.

The next iteration of Rosie’s design needed be flat-packed and shipped easily – and that’s where we came in.

REFINING THE KENNEL

The design and materials were refined to increase thermal capabilities, water tightness, and security while maintaining a well-ventilated and comfortable space for a hard-working farm dog. A hinged lid and removable floor panel allow for easy cleaning. The new kennel also has the added bonus of reducing stressful noise, making it the perfect sleeping space.

The team also developed a brand and marketing plan to support the kennel alongside manufacturer Shoof at the 2015 Fieldays. The new brand, Kelvin the Thermokennel, embodies the temperature-stabilizing properties in a friendly manner to appeal to farmers and dog lovers alike.

“Working with Locus Research’s expertise has helped take my idea to the next level and connected me to the channels to make it a reality.”

– ROSIE TODHUNTER