• Kelvin the Thermokennel

Kelvin the Thermokennel

A standard dog house leaves your pet out in the cold, but a new insulated kennel will keep a dry, warm home for a happier, healthier dog.


As a farmer with a hard-working dog, Rosie Todhunter realised that extreme low or high kennel temperatures could stress out her dog and reduce his productivity. She started to develop a more rugged kennel that would keep hard working farm dogs cooler in the summer and warmer in the winter.


Product Design
Research & Testing
Brand Identity
Print & Packaging


Product Development >


Rosie Todd-Hunter

Kelvin the Thermokennel


Her first prototype was a simple design upcycled from a barrel with some added insulation and a door. The kennel was presented in the Innovation Centre at the Fieldays in 2014 and won her a Grassroots Merit Award.

She caught our attention as well and we started workshopping her idea in The Lab. Seeing the potential to develop a real winner, we proposed a body of work to take her prototype to the next level.

The next iteration of Rosie’s design needed to be flat-packed and shipped easily – and that’s where we were able to add real value, through our product design and development skills.


The design and materials were refined to increase thermal capabilities, water tightness, and security while maintaining a well-ventilated and comfortable space for a hard-working farm dog. A hinged lid and removable floor panel allow for easy cleaning. The new kennel also has the added bonus of reducing stressful noise, making it the perfect sleeping space.

The team also developed a brand and marketing plan to support the kennel alongside manufacturer Shoof at the 2015 Fieldays. The new brand, Kelvin the Thermokennel, embodies the temperature-stabilizing properties in a friendly manner to appeal to farmers and dog lovers alike. The new design earned Rosie a finalist placement at the 2015 Best Awards.

“Working with Locus Research’s expertise has helped take my idea to the next level and connected me to the channels to make it a reality.”