Find us at EMEX 2018 with our friends from Caliber Design

EMEX has proudly showcased industry supplier innovations to manufacturers, engineers and electronics professionals for over 30 years in New Zealand. Held every 2 years this national exhibition is your chance to engage with 1000s of your colleagues across 3 full days; to network, to learn and source the latest technology reshaping your industry.

Categories include:

  • Control and Instrumentation
  • Plant Automation and Monitoring
  • (CNC) Machine Technology
  • Welding, Forming and Cutting
  • Tooling
  • Industrial Engineering and Maintenance
  • Health and Safety
  • 3D Printing Technologies, Robotics

We will be stationed on stand 1012 in the Innovation Quarter and will be showing off the new 2018 Ubco 2×2 road-legal electric utility bike and the Inverse Hair Conditioning System. We’re sharing the stand with our friends at Caliber, who are featuring a Stabicraft Fisher 1600 boat and Shotover camera mount.

You’ll also find us off the stand in the seminar rooms. Together, Daniel Faris from Locus and Jonathan Prince from Caliber Design will present two talks:

DAY 1 — Tuesday 1 May at 11:45 AM
Alone we are smart; together we are brilliant.
How to collaborate successfully: Stabicraft 1600 Fisher Case Study

We are a small country but we punch above our weight on the global stage. To compete, New Zealand businesses need to innovate and collaborate; using our collective skill sets to make collective gains. Sounds great in theory … but how do you make it work in practice?

Between them, Caliber Design and Locus Research have accumulated a wealth of knowledge and experience working on successful collaborations on products as diverse as a hair conditioning system and conveyor belts; electric bikes and spinal traction beds; a weatherboard system and food handling equipment.

Using the Stabicraft 1600 Fisher trailer boat as a case study, we’ll share the good, the bad, and the ugly about companies working together and making great products in New Zealand.

DAY 2 — Thursday 3 May at 12:30 PM
Design and Manufacturing: The Collaborative Approach
Making Collaboration Work. Stories of kiwi success – Ubco 2×2 electric bike case study

The Ubco 2×2 electric bike is a perfect example of two New Zealand companies coming together to deliver a game changer to the world market. Collaboration can lead to success, but it doesn’t always go the way you imagine.

Between them, Locus Research and Caliber Design have accumulated a wealth of knowledge and experience working on successful collaborations on products as diverse as a hair conditioning system and conveyor belts; electric bikes and spinal traction beds; a weatherboard system and food handling equipment.

In this presentation, using the Ubco 2×2 electric bike as a case study, you’ll hear honest conversations about collaborative product development in New Zealand.


Jonathan has worked with some of New Zealand’s leading design companies, including Tait Communications, Formway, Intercad, and inFact. He has extensive experience in mechanical engineering, as well as sales, business development, and management. Jonathan is passionate about product commercialisation, the design process, and sustainable design and has a genuine desire to help businesses innovate. Some career highlights for Jonathan include being a design authority for the Tait Communications flagship T3000 handheld product range; leading the final design and productionisation of the internationally successful Formway Life Chair, and co-inventing the Windry gumboot dryer which won two Best Design Awards for innovation and sustainability.

An expert at balancing competing priorities, and identifying the right pathway for success, Daniel has a deep appreciation for human-centred design in the practical and commercial realities of research and development.He has spent 10 years of his career working in dynamic, innovation-led companies spanning novel IT products, branding, e-commerce, Service Design, and product development. He works passionately to integrate the practical outputs of innovation with the three-dimensional nature of a human experience. As a senior project manager, he has driven complex, multi-disciplinary projects from strategy through to delivery. He thrives on the challenge of managing projects across multiple industries, disciplines, and outputs. He is a star at juggling Locus’s resources to best meet the needs of each client, and, as CEO, helping steer the Locus ship and its highly competent crew through to commercial success.

If you’d like to visit us on stand 1012, please register here: https://www.emex.co.nz/visitor-information/register/

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