Apply Your IP – Intellectual property for the real world

Learn how to practically capture your IP and commercially use it in the real world through patents, trademarks, trade secrets and licensing. Delivered in a simple, and accessible session over two hours by some of New Zealand’s leading practitioners.

  • Alan Bowie, Bowie Yorke Partners, will share his specialist view on Licencing IP and how to commercialise new technology and innovations.
  • Shelley Slade-Gully is a Trademark Law guru at Tompkins Wake and will tell what you need to know about obtaining trademark protection in NZ.
  • Simon Murphy, a specialist in software & technology at Origin IP, will talk about trade shows and what you need to know about your IP.
  • Timothy Allan will share how Locus Research approaches the IP landscape when developing products and how Ubco Ltd utilised their IP through the lens of product commercialisation.

Event cost: $25 – includes arrival drinks & nibbles. The event is limited to 30 seats, so book your seat today!


Sharp Tudhope map

Wednesday 16th May
Sharp Tudhope Boardroom
Level 4
152 Devonport Rd, Tauranga

Register here



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