Alone we are smart; together we are brilliant

SouthMACH 2017 is the South Island’s largest Manufacturing, Engineering & Technology trade show, and this year the Locus team are heading along! Not only will we be there alongside Calibre Design, but we will be co-hosting two seminars during the space of the event.

Collaboration can lead to success, but it doesn’t always go the way you imagine. Using Stabicraft 1600 Fisher and Ubco 2×2 electric bike as case studies, we will discuss the exciting process that is product development and collaboration.

Collaborative Product Design

Two-part Seminar.

Day 1: 1.00pm
Day2: 12.15pm
Location: The Seminar Room

We are a small country but we punch above our weight on the global stage. To compete, New Zealand businesses need to innovate and collaborate; using our collective skill sets to make collective gains. Sounds great in theory … but how do you make it work in practice?

Between ourselves, Caliber Design and Locus Research, we have accumulated a wealth of knowledge and experience working on successful collaborations on products as diverse as a hair conditioning system and conveyor belts; electric bikes and spinal traction beds; a weatherboard system and gumboot dryers.

Using the Stabicraft 1600 Fisher trailer boat and Ubco 2×2 electric bike as a case studies, we’ll share the good, the bad, and the ugly about companies working together and making great products in New Zealand.


Daniel Faris | General Manager, Locus Research

An expert at balancing competing priorities, and identifying the right pathway for success, Daniel has a deep appreciation for human-centred design in the practical and commercial realities of research and development.

He has spent 10 years of his career working in dynamic, innovation led companies spanning novel IT products, branding, e-commerce, Service Design, and product development. He works passionately to integrate the practical outputs of innovation with the three-dimensional nature of a human experience. As a senior project manager, he has driven complex, multi-disciplinary projects from strategy through to delivery. He thrives on the challenge of managing projects across multiple industries, disciplines, and outputs.

He is a star at juggling Locus’s resources to best meet the needs of each client, and, as General Manager, helping steer the Locus ship and its highly competent crew through to commercial success.

Jonathan Prince | Director, Caliber Design

Jonathan has worked from some of New Zealand’s leading design companies, including Tait Communications, Formway, Intercad, and inFact. He has extensive experience in mechanical engineering, as well as sales, business development, and management.

Jonathan is passionate about product commercialisation, the design process, and sustainable design and has a genuine desire to help businesses innovate.

Some career highlights for Jonathan include being a design authority for the Tait Communications flagship T3000 handheld product range; leading the final design and productionisation of the internationally successful Formway Life Chair; and co-inventing the Windry gumboot dryer which won two Best Design Awards for innovation and sustainability.

Event information

SouthMACH: The Heartland of NZ manufacturing
24 – 25 May 2017
Horncastle Arena, Christchurch
Trade exclusive event

Register here

SouthMACH 2017 – Celebrating the heartland of manufacturing


With a little under three months to go until kick-off, the South Island’s premier technology trade show for the manufacturing, engineering, machinery and electronics industries is well on its way to being a sell-out event making it one of the largest for many years.

The show organisers are estimating 100 national and international exhibitor companies, all set to showcase the latest technologies, products and services – demonstrating that the heartland of NZ manufacturing is very much alive and well. The organisers are keen to further capitalise on a strong 2015 prior event which enjoyed strong growth in industry visitors. With new features and a focus on high-tech manufacturing SouthMACH 2017 is once more shaping up to be the region’s leading event for the engineering, manufacturing, machinery, electronics and technology industries.

The latest technology and innovative equipment will be showcased at the Horncastle Arena in Christchurch on May 24-25.

Companies such as Design Energy, Scott Machinery, CADPRO, Fuji Xerox 3D and many others will be bringing to the event the very latest innovations in cutting-edge products and technology. In addition, we’re excited to welcome to SouthMACH two of New Zealand’s most innovative product development consultancies – Caliber Design and Locus Research. They’ll be showcasing some exciting projects they’ve been involved with, including the Stabicraft 1600 Fisher trailer boat and the Ubco 2×2 electric offroad motorbike.

‘Celebrating the Heartland of Manufacturing’ will continue as a dominant theme across the two days through live product demonstrations, special features and a very full schedule of industry-led education and learning Seminars. The schedule will cover a variety of topics such as ‘Additive Manufacturing’, ‘Energy Efficiency’ and ‘Industry 4.0’ and will also include a Competenz industry training workshop and a panel discussion and networking session with NZMEA. A full seminar schedule covering the hottest industry topics will be published later this month so be sure to keep an eye out at and plan your visit early.

“There is very strong industry support for SouthMACH 2017,” says SouthMACH exhibition manager, Aad van der Poel, “Which, I believe reflects the current industry and economic sentiment. We see many exhibitors returning after a more challenging period keen to keep abreast of new technology. It is clear the industry is gaining confidence and adopting a more positive outlook and SouthMACH 2017 will only reinforce this with amazing examples of successful hi-tech Kiwi manufacturing capability.

“Every SouthMACH, the buzz grows. With world-class seminars, the cream of suppliers, a myriad of opportunities to network and learn. All of this helps position the South Island as a high-tech manufacturing hub of the South Pacific. This SouthMACH is the not to be missed event for 2017.”



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